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SHORTLIST CANNES LIONS / GOLD FESTIVAL EL OJO / SILVER MM ONLINE/MSN / BRONZE CCSP
AGENCY AGÊNCIA CLICK
CD RICARDO FIGUEIRA
AD GUTO CHICANELLI / SANDRO ROSA
CW ESTEVÃO QUEIROGA
YEAR 2007
This e-mail marketing stimulates the user to take a test-drive of the new Brastemp Washing Machine.
In fact, an interactive test-drive with surprising results.
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AGENCY DM9 DDB
CD MOACYR NETTO "MOA"
AD GUTO CHICANELLI / MARCELO JESUS / PEDRO GRAVENNA
CW DANIEL XAVIER
ADA VIVIANE ARAUJO
YEAR 2010
A non-obvious way of explaining the Easy Iron Technology of the new dryer Brastemp.
The action aims to show how the clothes go through the dryer Brastemp with soft fabrics and are easier to iron without those wrinkles.
PLEASE WATCH THE VIDEO CASE
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AGENCY DM9 DDB
CD MOACYR NETTO "MOA"
AD GUTO CHICANELLI
CW HENRIQUE ROJAS
ADA VIVIANE ARAUJO
YEAR 2009
This campaign was launched last year as one of the first efforts of the brand in Brazil on digital media.
It shows how KitchenAid can help other professionals have a gourmet side.
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AGENCY JWT
CD JONES KRAHL
AD GUTO CHICANELLI
CW LINS RICON
YEAR 2008
Launch the ad and tame your waves.
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GOLD COLUNISTAS SÃO PAULO / GOLD COLUNISTAS BRASIL
AGENCY AGÊNCIA CLICK
CD RICARDO FIGUEIRA
AD GUTO CHICANELLI / SANDRO ROSA
CW ESTEVÃO QUEIROGA / CASSIANO LEONELLI
YEAR 2007
It is not exactly what you would expect from an interactive ad that sells car features.
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BRONZE WAVE FESTIVAL
AGENCY DM9 DDB
CD MOACYR NETTO "MOA"
AD GUTO CHICANELLI
CW DANIEL XAVIER
YEAR 2010
FedEx has always talked about being trustworthy and fast in its communication. But we decided to change the subject.
That's why we created two banners that show a little of the responsability behind every delivery and our staff's commitment
for the package to reach its destiny.
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AGENCY DM9 DDB
CD MOACYR NETTO "MOA"
AD GUTO CHICANELLI
CW DANIEL XAVIER
YEAR 2010
FedEx is a worldwide known brand for providing solutions on international shipping in a quick and efficient way.
This campaing goal is to surprise people by showing how easy it is to send anything to any place in the world.
And, despite the destiny, FedEx always gives you a faster solution than its competitors.
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AGENCY AGÊNCIA CLICK
CD RICARDO FIGUEIRA
AD GUTO CHICANELLI / SANDRO ROSA
CW ESTEVÃO QUEIROGA
ILLUSTRATION INK
YEAR 2007
Sometimes we need to look at ourself and realize who are true animal.
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AGENCY JWT
CD JONES KRAHL
AD GUTO CHICANELLI / VICENTE SILVA
CW LINS RICON
YEAR 2008
Micro site for the new Ford Ecosport. The campaign idea was the drivers would be seeing the world in a different way.
Besides, the site has a different interactive tool, The Calendar Generator, where the users are invited to dream up their own holidays.
In Eco World, every day is like a holiday!
WEB SITE BOARDS
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SHORTLIST CANNES LIONS
AGENCY AGÊNCIA CLICK
CD RICARDO FIGUEIRA
AD GUTO CHICANELLI
CW ESTEVÃO QUEIROGA
YEAR 2007
Find out how a misplaced comma can make much more difference than you have ever imagined.
The translation is not very accurate, as far as English syntax is concerned. The reason is that I want to customers
to experience exactly the same brazilians did with the Portuguese version.
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AGENCY JWT
CD JEAN BOECHAT
AD GUTO CHICANELLI
CW BRUNO GEIGER
ADA MATHEUS KNELSEN
YEAR 2008
BUBBALLO SITE.
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AGENCY JWT
CD JEAN BOECHAT
AD GUTO CHICANELLI
CW BIANCA AGNELLI
ADA BRUNO ALLUCCI
YEAR 2008
MYLANTA SITE.
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AGENCY DM9 DDB
CD MOACYR NETTO "MOA"
AD GUTO CHICANELLI
CW DANIEL XAVIER
ADA VIVIANE ARAUJO
YEAR 2010
Companhia Athletica is a gym that worries about the quality of life of its members. What makes it different from other gyms are
a few playful physical activities focused on results. They are entertaining and motivate members while they exercise. The banner aims
at alerting people about the dangers of excess weight. And it shows how exercising can be fun, enjoyable and efficient.
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AGENCY DM9 DDB
CD MOACYR NETTO "MOA" AND RODRIGO ALMEIDA
AD GUTO CHICANELLI
CW MARCOS ABRUCIO
YEAR 2010
We created a differentiated action to show that LatinStock has got a huge collection of photos from renowned agencies such as Magnum,
Corbis, and Reuters. We printed business cards to the company’s executives and sales team on a special paper with ink sensitive
to light. Cards were personally delivered inside a sealed envelope containing instructions that said it should be opened in daylight.
The light revealed one of LatinStock’s classic photos on the card – literally conveying the company’s main attribute: bringing to people
the world’s best pictures.
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