SHORTLIST CANNES LIONS / GOLD FESTIVAL EL OJO / SILVER MM ONLINE/MSN / BRONZE CCSP  
  AGENCY  AGÊNCIA CLICK   CD  RICARDO FIGUEIRA   AD  GUTO CHICANELLI / SANDRO ROSA   CW  ESTEVÃO QUEIROGA   YEAR  2007

  This e-mail marketing stimulates the user to take a test-drive of the new Brastemp Washing Machine. 
  In fact, an interactive test-drive with surprising results.  



  AGENCY  DM9 DDB   CD  MOACYR NETTO "MOA"   AD  GUTO CHICANELLI / MARCELO JESUS / PEDRO GRAVENNA   CW  DANIEL XAVIER   ADA  VIVIANE ARAUJO   YEAR  2010

  A non-obvious way of explaining the Easy Iron Technology of the new dryer Brastemp. 
  The action aims to show how the clothes go through the dryer Brastemp with soft fabrics and are easier to iron without those wrinkles. 






  PLEASE WATCH THE VIDEO CASE 







  AGENCY  DM9 DDB   CD  MOACYR NETTO "MOA"   AD  GUTO CHICANELLI   CW  HENRIQUE ROJAS   ADA  VIVIANE ARAUJO   YEAR  2009

  This campaign was launched last year as one of the first efforts of the brand in Brazil on digital media. 
  It shows how KitchenAid can help other professionals have a gourmet side. 



  


  AGENCY  JWT   CD  JONES KRAHL   AD  GUTO CHICANELLI   CW  LINS RICON   YEAR  2008

  Launch the ad and tame your waves. 





  GOLD COLUNISTAS SÃO PAULO / GOLD COLUNISTAS BRASIL  
  AGENCY  AGÊNCIA CLICK   CD  RICARDO FIGUEIRA   AD  GUTO CHICANELLI / SANDRO ROSA   CW  ESTEVÃO QUEIROGA / CASSIANO LEONELLI   YEAR  2007

  It is not exactly what you would expect from an interactive ad that sells car features. 





  BRONZE WAVE FESTIVAL  
  AGENCY  DM9 DDB   CD  MOACYR NETTO "MOA"   AD  GUTO CHICANELLI   CW  DANIEL XAVIER   YEAR  2010

  FedEx has always talked about being trustworthy and fast in its communication. But we decided to change the subject.  
  That's why we created two banners that show a little of the responsability behind every delivery and our staff's commitment  
  for the package to reach its destiny.  


 


  AGENCY  DM9 DDB   CD  MOACYR NETTO "MOA"   AD  GUTO CHICANELLI   CW  DANIEL XAVIER   YEAR  2010

  FedEx is a worldwide known brand for providing solutions on international shipping in a quick and efficient way.  
  This campaing goal is to surprise people by showing how easy it is to send anything to any place in the world.  
  And, despite the destiny, FedEx always gives you a faster solution than its competitors.  





  AGENCY  AGÊNCIA CLICK   CD  RICARDO FIGUEIRA   AD  GUTO CHICANELLI / SANDRO ROSA   CW  ESTEVÃO QUEIROGA   ILLUSTRATION  INK   YEAR  2007

  Sometimes we need to look at ourself and realize who are true animal.  





  AGENCY  JWT   CD  JONES KRAHL   AD  GUTO CHICANELLI / VICENTE SILVA   CW  LINS RICON   YEAR  2008

  Micro site for the new Ford Ecosport. The campaign idea was the drivers would be seeing the world in a different way. 
  Besides, the site has a different interactive tool, The Calendar Generator, where the users are invited to dream up their own holidays. 
  In Eco World, every day is like a holiday! 








  WEB SITE BOARDS 




  SHORTLIST CANNES LIONS  
  AGENCY  AGÊNCIA CLICK   CD  RICARDO FIGUEIRA   AD  GUTO CHICANELLI   CW  ESTEVÃO QUEIROGA   YEAR  2007

  Find out how a misplaced comma can make much more difference than you have ever imagined. 
  The translation is not very accurate, as far as English syntax is concerned. The reason is that I want to customers  
  to experience exactly the same brazilians did with the Portuguese version.  





  AGENCY  JWT   CD  JEAN BOECHAT   AD  GUTO CHICANELLI   CW  BRUNO GEIGER   ADA  MATHEUS KNELSEN   YEAR  2008

  BUBBALLO SITE.  







  AGENCY  JWT   CD  JEAN BOECHAT   AD  GUTO CHICANELLI   CW  BIANCA AGNELLI   ADA  BRUNO ALLUCCI   YEAR  2008

  MYLANTA SITE.  







  AGENCY  DM9 DDB   CD  MOACYR NETTO "MOA"   AD  GUTO CHICANELLI   CW  DANIEL XAVIER   ADA  VIVIANE ARAUJO   YEAR  2010

  Companhia Athletica is a gym that worries about the quality of life of its members. What makes it different from other gyms are  
  a few playful physical activities focused on results. They are entertaining and motivate members while they exercise. The banner aims  
  at alerting people about the dangers of excess weight. And it shows how exercising can be fun, enjoyable and efficient.  


  AGENCY  DM9 DDB   CD  MOACYR NETTO "MOA" AND RODRIGO ALMEIDA   AD  GUTO CHICANELLI   CW  MARCOS ABRUCIO   YEAR  2010

  We created a differentiated action to show that LatinStock has got a huge collection of photos from renowned agencies such as Magnum,  
  Corbis, and Reuters. We printed business cards to the company’s executives and sales team on a special paper with ink sensitive  
  to light. Cards were personally delivered inside a sealed envelope containing instructions that said it should be opened in daylight.  
  The light revealed one of LatinStock’s classic photos on the card – literally conveying the company’s main attribute: bringing to people  
  the world’s best pictures.